Site and objective
West Wittering Beach is an award-winning coastal destination in West Sussex, renowned for its natural beauty, rich heritage, and focus on conservation. Managed by the West Wittering Estate, the site attracts up to 3,000 vehicles per day in peak summer months. Managing such high volumes of vehicles safely and efficiently - while preserving a quality visitor experience - requires a careful balance of control, technology, and service.
Car Park Management Solution Provided
- West Wittering Estate chose Britannia Parking to take over enforcement operations due to its proven experience, customer-first approach, and technical compatibility with Simplyture’s platform.
- Multiple consultation meetings were held to understand seasonal demands, site logistics, and enforcement expectations.
- A structured roll-out plan was created, aligning with seasonal fluctuations, with no disruption to existing systems.
- Britannia’s enforcement platform was seamlessly integrated with Simplyture, ensuring smooth data flow of payment records and vehicle movement.
- On peak days, marshals and signage were supported with back-end data to guide drivers efficiently and reduce congestion risk.
Outcome
The partnership led to improved parking compliance during peak periods, seamless integration with existing systems, and a smoother visitor experience. Safety and traffic flow were managed on the busiest days, whilst supporting goals around conservation, guest satisfaction, and operational control — all without disruption to the existing car park.