Site and objective
Bude Rugby Club sought to turn its underutilised 120-space car park into a consistent revenue stream without disrupting the core activities of the club. Located in a prime position near the town centre, the car park was frequently used by the public for free parking. The club aimed to introduce a structured parking solution that could generate income to support ongoing maintenance and operating costs, while still providing easy access for members, social events, and match days.
Car Park Management Solution Provided
- Britannia Parking designed a blended enforcement solution that balances community use with commercial opportunity.
- A tailored system was introduced to allow free or managed access for match days, club events, and member activities.
- Chargeable parking was implemented during down times to monetise the asset fairly, aligning with pricing across the town.
- Clear signage, user-friendly payment options, and regular monitoring were introduced to ensure ease of use and compliance.
Outcome
The car park is now generating regular income during off-peak times, helping to fund essential maintenance and supporting the club’s long-term sustainability. The flexible approach allows the club to maintain free or controlled access during busy match days and social events, preserving its community-first ethos. Misuse of the car park has been significantly reduced, and visitors now have a clear and consistent way to use the facility. Overall, the club has successfully transformed an overlooked space into a managed asset that balances commercial value with community benefit.
