West Quay Retail Park Case Study

Site and Objective

Britannia Parking has operated the West Quay Retail Park car park in Southampton since 2009. We were first contracted as it previously operated as a maximum stay car park and the owners wanted to introduce a pay and display system. The new scheme worked well which generated a lucrative revenue stream while maintaining a good throughput in the car park.

In 2014, we were invited to redefine the terms of the agreement which effectively centralised all of the car park services (i.e. manned patrols, Parking Charge Notice issuing, back end processing, cash collections, accounting and machine maintenance) into Britannia’s control.

Car Park Management Solution Provided

Britannia Parking developed and delivered an all-encompassing in-house solution including:

• SIA registered, fully trained and immaculately presented cash collection staff
• Online live tracking of all cash collection for extra security and peace of mind
• Full reporting package covering machine stats and car park P&L accounts
• Customer experience review along with sales and marketing activities

Outcome

Through consolidating the services provided by third party suppliers, Britannia Parking was able to substantially reduce the running costs of the operations while committing more time to customer service based activities to the benefit of the overall operation.

“Britannia Parking’s ability to recognise and deliver on the potential efficiencies have not only made financial savings but by taking ownership of all aspects have allowed me to concentrate my energies on other aspects of the site which have proved a massive benefit to the landlord and tenants alike.” Shaun McGillivray, Operations Manager - West Quay Retail Park

If you own a supermarket or retail area, and you're looking for quality car park management, look no further than Britannia Parking. If you have land with the potential to provide an income by operating as a car park, or if you already have a car park operating on your land and feel you are not realising its full potential in revenue terms, then please contact our car park acquisitions team by filling in our enquiry form to book a discrete, no obligation site survey.